On celebrating women

I was recently asked by Geno Prussakov to contribute to an article for International Women’s Day, celebrating women in affiliate marketing. He reached out to a great collection of women in the industry across many markets and was kind enough to include me amongst them. You can read the 2-part article here and here.

Having read both, I was astounded to see so many similarities in our answers – we all champion perseverance, grafting, not taking no for an answer, pursuing what we believe in, sticking to our guns; lots of us emigrated/immigrated and started a new life from scratch; most are self taught, learned on the job as they went along, like me. Not sure really why I was surprised to see we all value the same things, but there you go.

However, what did surprise me was that most quote as their biggest achievement managing to have a career whilst being mothers. I’m not a parent, so won’t sit here and pretend I know what it’s like, but I found it interesting that in this day and age we’re still discussing that it’s down to a woman to find the balance if they want to be successful professionally. Is it still an achievement that you can be good at both? Made me wonder whether I take it for granted. Made me wonder whether we expect too much from women, without any help or support. Made me question whether we still have to be making a choice between family and career. And what the role of men is in this effort by their better halves.

But, most of all, it made me wonder: if the interviewees were men, how many of them would cite family as their biggest achievement? How many men consider being good dads as their high point in life? Are they perhaps better at separating professional from personal life and have separate high points for each? Or, is it a question that us women still have that residual guilt when we dedicate time & effort to something other than our family, which forces us to merge the two?

Not taking anything away from women who have to clone themselves in order to be good at both – I greatly admire them and know that it’s not something I could do myself, which further accentuates my admiration. Just wondering why it’s solely on US to make that happen. It is 2019 afterall. Then again, we’ve only just now started talking about the #metoo problem and trying to figure out how to reach equality in the workplace.

#puzzled

Call me by your name

Image result for hero

And no, I’m not going to do a review of the homonymous film (though I did recently watch it and I really liked it, so I would in fact recommend it, unless you’re a homophobe). 

I recently read this BBC article and I so felt for Bilal, so I want to share my own similar experience.

My full given name is Argyro. In Greek: Αργυρώ. The silver one (obviously wasn’t good enough for gold!). As per usual in Mediterranean countries, I was named after my paternal grandmother; it wasn’t even an option for a different name, that’s just how things are done back home.

How to pronounce Argyro? Ar-whee-ró – with accent/intonation on the O (weirdly, the lady pronouncing the name in the video sounds A LOT like me, but sadly it’s not me). Common pronounciations by English speakers: Ar-GHEE-ro (hate it), Ar-JY-ro (hate EVEN MORE). Ar-jAi-ro (no words for the wrath). ANYTHING apart from the correct one. In the rarest of cases that someone (usually a foreigner) does it right, I don’t even recognise it any more.

Argyro is not exactly a common name, even back home. It’s very topical in Crete and in a couple other places; so much so, that you can tell where one originates from. We have things like that everywhere in Greece, it’s pretty common. And I’m from Crete, in case you’re wondering.

We all hated my name. My mother because it reminded her of her mother in law, who she never had a good relationship with. I, because it’s SOOOO oldfashioned and, despite the 2 Rs, doesn’t exactly roll on the tongue. And, due to its rarity, no one remembers when my name day is and that used to upset me. What’s a name day? A saint day. If your name is George, 23rd April is your name day. Mine is 30th April. Why? Ask the priest who baptised me, he picked it. So it was immediately shortened to Iro. Ηρώ in greek. Which is also a standalone name, albeit an even rarer one. One originating in Ancient Greece, with a tragic love story behind it. No one has ever called me by my full name – apart from one teacher when I was 14. Who was my English teacher at school, funnily enough. But she had such a regal way of pronouncing it that she actually made it sound cool. Usually, if someone does use it, I don’t realise they’re addressing me, that’s how bad it is.

When I started learning english, at the ripe age of 9, I went by “Iro” and thought that’d be ok. We (=my mum) briefly toyed with the idea of “Silvia” (from silver, geddit?) but it was dropped and never mentioned again. Later, at 12, when I started learning French, I added an accent point to it: Iró. I started using that in English too cos it looked cool (such a pretentious thing to do!). I came to the UK in 2002 and immediately saw the problem with Iro (or Iró): A-y-ro, Ee-ro, ANYTHING to prevent the Brits from intonating on the ultima (=the last syllable of a word). They can’t, they simply cannot. I thought it was the Brits, but actually it’s all english speaking countries. Germans, Dutch, French, Italians, Spaniards, Scandinavians, Indians, Japanese, Chinese: I know people from all these countries and they can ALL pronounce Iro. But not the Brits.

Shortly after I came here, I happened to watch Much ado about nothing. And, guess what? There’s a Hero in there, which the subtitles informed me is Iro. EPIPHANY! I became Hero overnight. I thought, slam dunk, this is Shakespeare, the Brits MUST know it, right?

Wrong. No one does. Even when an English darling of a celebrity, Myleene Klass, named her daughter Hero, that hasn’t helped either. Most people think it’s a nickname. Like a superhero or something. A lot, following from the success of the tv series “Heroes” thought it was like Hiro. Who is Japanese. And a man. Plenty of funny stories of people phoning me and falling silent when they realise I’m NOT a man (some were even mildly disappointed). I get a lot of people singing to my face “Holding out for a hero” by Bonnie Tyler. “Hero” by Mariah Carey (and then a hero comes along with a strength to carry on) and the same by Enrique Inglesias (I can be your hero baby, I can kiss away the pain) are also strong favourites. Sadly, David Bowie’s “Heroes” is hardly ever on the playlist. It was funny the first couple of times; now it’s just boring, lacks originality and gets on my nerves.

It’s served me well, Hero has. It’s unique and memorable – there’s not many around so it sticks to your mind. In a job that it’s hard to standout within the industry, if I were a Jane, no one would remember me. On the other hand, there’s times when you want to be forgotten. You want to reset things, start again with some people – but who forgets a hero?

I’ve had to drop Hero in favour of something non descript – I’ve become Debs. On dating apps. I wasn’t getting many matches as Hero, whereas Debs has more chances. Whether it is that people thought it’s a nickname or a made-up one or if it’s just that Debs has other connotations, I don’t know. I certainly had plenty of lewd opening comments to force me to change it. Why Debs? I don’t quite know – I use Deborah/Debbie/Debs at the occasional coffee shops that ask for my name as I’m sick and tired of getting “Keria/Heri” (that’s another greek joke here, sorry) and whatever other permutation they can think of (I’m pretty convinced Starbucks do this on purpose for social media gains, but anyway).

I have forgotten how it is to be Iro. I go back home and not realise people are talking to me when they use Iro. I am so confused as to who I am. It’s just a name, and yet so important to who I am. It’s the very epitome of my overall confusion. I don’t belong anywhere – I’m no longer Greek, I’ve not lived there in 17 years. Yet, I’m not British either; I don’t have the nationality and, since the referendum, I feel less and less welcomed here.

It’s just 3 little letters. THREE LETTERS. How can 3 letters cause so much hassle? Imagine if I were called Afroxylanthi (yes, that’s a Greek joke).

So – shall I do a name deed? What should I be called instead? Give me options, I’ll do a poll and put it to public vote. Can’t be worse than Hero.

On chickens & eggs

It is with great interest that I observe the digital marketing recruitment industry, for many years now. I’m sure it’s not unique in certain exhibited behaviours, I expect the same is happening for all sub-sectors of the recruitment world, but I still get astounded every single time I sit down to trawl job sites.

In any given week, around 60-70% of job ads are posted Fri-Sun (with Sunday a typical day to syndicate content from 3rd party aggregator sites). Hardly anything is posted on a Monday or a Wednesday, there’s slightly increased posting activity on a Tuesday and also a bit more on a Thursday.

I do not believe that the jobs become available on a Friday – I believe they are available earlier in the week, but the ads are held off until the weekend, on purpose.

What this basically means, is that recruitment agents come in to work on a Monday morning to a flooded mailbox with applications from Friday evening through to Sunday night and they have just a few hours to go through all of them (ie, spend 3 seconds on each CV before pressing the “reject” button).

On one hand, it’s understandable. Most people work and use their evenings & weekends to search the market, so it makes sense to put the latest jobs in front of them right when they’re most likely to apply. It’s also common knowledge that most job seekers will only look at “new/latest/most recent” jobs and won’t go too far back in their searches, which explains the constant refresh/repost of jobs.

On the other hand, however, with such high percentage of (very similar) content all published at the same time, how do you make sure your ad doesn’t get lost in the ocean of ads? How do you attract the relevant applicants? And, how do you make sure you give yourself enough time to review these applications come Monday rather than having your heart sink as soon as you boot your laptop? Some agencies have taken the route of PUTTING JOB TITLES IN CAPITALS. Some others pay for “sponsored” listings that are either displayed at the top, or have some kind of standout colouring (they come at an increased cost and, speaking from experience, they’re useless as users don’t care they’re paid listings – it’s like the Adwords Vs SERPRs question. Whatever they see first, that’s what gets the click. #sigh#) and some have taken to using the automated daily refresh (yes, the exact same job you saw 3 days ago for the first time will appear as “new” today too). Some post the job multiple times, to dominate the results, changing the location or with slight alterations to the title, to bypass the deduping that the jobboard will do overnight. And some take to “quirky” descriptions in a bid to stand out.

It’s a chicken & egg scenario – do applications happen on weekends because that’s when the content is available, or because that’s what the users want? Would the users behave differently if you staggered publishing the content? What about those who use their weekends for, you know, social life and instead do their applications on weekday evenings – how do you ensure you approach them if all your listings are for the weekenders?

Contrast the recruitment industry’s behaviour with the real estate market. They too rely on weekends and evenings for searches and enquiries. Do they list their available rooms/properties solely on weekends? Of course not, they are published as soon as they become available. The realtors rely on the email alerts to push the content to the users, plus the proactive users’ searches they perform as and when they have time.

Of course, there’s every probability that this has been thoroughly tested time and time again and it’s been proven that they get the best applications on weekends, so it makes sense to push all content out then. I’m not privy to such user data, but I accept it could well be the case. Personally speaking, I find it impossible to have to spend a whole full 8-hour day trawling the 10 job boards I use and it’s not enough spending a couple hours daily as an alternative – and this is with heavy use of boolean logic in the search queries, weeding out all the nonsense too.

Might be I’m the exception to the egg question, who knows.

Image result for chicken & egg scenario

On the importance of education

Verbatim transcript:

-Where are you from?
-Greece
-Where’s the best place you’ve visited in the world?
-Crete
-Wow and so close to Greece.
-What you mean “so close to Greece”?!?!
-Oh because you’re from Greece – the best place you have visited is so close to your homeland, that’s all…:)
-“So close to my homeland”. Crete was part of Greece last time I checked.

If this isn’t enough of a reason for Crete to declare independence, I don’t know what is.

Image result for crete

 

Kimi FTW

Yes, yes, I know, it’s boring to talk about my fixation with F1 in general and with Kimi Raikkonen in particular. But you know why I love this guy? Not just for his driving abilities, not only because he’s ummm the most beautiful man alive (yes, I’m shallow and superficial, shoot me), but because of his personality. He just doesn’t give a shit, he does what he wants and is unapologetic for it. He speaks his mind not caring how it’ll be perceived, not playing the PR game, not trying to be liked by all. Personally, I admire that attitude and consider it a quality in someone’s character.

Have a listen to this radio conversation with his engineer from the recent Hungary race

The team want him to give up the position to Vettel, his team mate. Vettel is fighting for the championship, Kimi is not, so the extra points count. The team has every right to give this order and is within regulations to do so; however it is an uncomfortable thing to say and they know how it sounds like in the ears of fans and viewers. So the engineer (ok, Jock is technically not an engineer, but play along here) goes about it the long way round: “You’re on different strategies, you’re hurting your tyres” blah blah. He took 1 minute to do all this diversion, rather than the 2 seconds it’d take to say “let Seb through”. Three little words, that’s all that was needed – and Kimi was having none of that: “Just tell me what you want me to do”. Obviously, he IS playing the PR game here, he wants the world to know they’re asking him to do that, not that he’s not good enough to hold position; he wants us to hear that he complies to team orders; but, above all, he wants clarity and wants to cut through the BS.

Editing room cut to a phone call I received a few days ago from a recruitment agent. I shall not hide behind my finger; those who’ve read my blog or twitter know exactly what I think of most agents, and this one is no exception. I had met with this particular individual 18 months ago and it was a frustrating meeting – as it always is when you meet someone who admits to not knowing anything about your industry and yet has the nerve to have an opinion and decides on behalf of the client.

We hadn’t had any contact since meeting up but had applied to 2 roles of theirs recently advertised on job boards, hence the call. However, the call wasn’t a “hey, Hero, nice to hear from you again”, wasn’t a “sorry, Hero, don’t think you’re quite right for these” – nothing like that. What I was told, delivered in a very condescending and patronising way, was a “the applications are not necessary, I have your CV and if something comes along, I will be the one to reach out” (a much MUCH longer version than that, I slimmed it down). So, like Kimi, I just asked to clarify: “You don’t want me to send applications for any of your jobs?” to which the answer was “yes”. Don’t call us, we’ll call you, kind of thing.

Apart from the fact they could have said that and get it over with and save everyone the time, or just email me to say “thanks but no thanks”, or do what everyone else does and ignore the applications; this is just plain rude and unprofessional as a message, delivered in the most insulting way to top it all up. By a person who by their own admission has no clue as to what digital marketing & ecommerce are.

And the list of recruitment agencies whose job ads I ignore keeps growing. At whose loss, the verdict is out.

Other than that, I’m counting down on when Kimi’s just published autobiography gets translated into English.